CASE STUDY

Turning data into store visits Powered by Tesela

A leading grocery retailer trusted Tesela to launch smarter by combining mobility data with consumer insights—turning location intelligence into omnichannel precision.

Retail Food & beverage Retail mobility

The client

A leading international grocery retailer Known for its strategic, data-driven expansion model, the company aims to optimize new store openings by leveraging location intelligence to align each launch with real-world consumer behavior and competitive presence.

The challenge

Ahead of a new store opening, they needed to analyze the influence areas of nearby competitors, assess mobility patterns, and plan omnichannel marketing efforts to maximize visibility and foot traffic from day one.

Outcome

Using Tesela’s geospatial AI and Retail Mobility data, the retailer analyzed competitor catchment areas, identified high-potential zones based on visitor index and competitive battlegrounds, and planned precision-targeted omnichannel campaigns.

182

Postal codes identified with the highest density of points of sale for selected clients.

+11k

Households identified as the origin of mobility signals and events used for location insights.

+168k

Total visits recorded during the analysis period.

Retail Mobility enabled the team to analyze real-world movement patterns around the target area using anonymized mobility data.

Tesela, quickly and intuitively, revealed where visitors were coming from, which competitor stores and other key locations they visited, and their brand affinity—allowing for detailed catchment area analysis at section-level precision. The platform identified competitive battlegrounds, assessed potential cannibalization, and uncovered high-opportunity zones.

These insights supported a smarter omnichannel campaign and territory strategy, aligned with real audience behavior and market dynamics.

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

Platform

WANT TO KNOW MORE?

Download the case study

Name*

Last name*

Email*

Company*

Tyrceo Data Solutions needs the contact information you provide to get in touch with you about our products and services. You may unsubscribe from these communications at any time. For more information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

I agree to receive commercial communications from Tesela about related products and services.

You may unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and our commitment to protecting and respecting your privacy, please review our Privacy Policy.

I agree to receive other communications from Tesela. You can unsubscribe at any time. For more information, please review our Privacy Policy.*

Brands Marketing Retail Retail mobility

Retail media planning

A leading brand used Tesela’s geospatial platform to unify retail media planning across physical and digital touchpoints—activating the right message in the right place, at the right time.
Brands Marketing Retail Retail mobility

Retail media planning

A leading brand used Tesela’s geospatial platform to unify retail media planning across physical and digital touchpoints—activating the right message in the right place, at the right time.
Brands Ai copilot Marketing

Tourism intelligence: hidden demand unlocked

A leading hotel group used Tesela to identify and profile U.S. audiences interested in Riviera Maya, helping them pinpoint the best timing and locations for demand-generation campaigns.

Demo

Want to know more?

Book a demo

Contact us

Ready to discover the power of geospatial AI? Get started today.

hello@tesela.io

(+34) 911 011 001

Carrer del Fluviá, 1, Bajos. 07009, Palma de Mallorca.

Controller: Tyrceo Data Solutions, S.L.U.

Purpose: We use the information you provide in this contact form to respond to and manage your request.

Your Rights: You can access, correct, limit, or delete your personal data at any time by writing to hello@tesela.io. You also have the right to file a complaint with a supervisory authority.

More Information: For full details on how Tyrceo Data Solutions, S.L.U. collects, uses, stores, and protects your personal data, please see our Privacy Policy.