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Case Study

Precision planning in motion Powered by Tesela

A leading media agency built a customized geospatial planning tool using Tesela, integrating dynamic consumption data to predict performance and identify high-impact areas for smarter media activation.

Marketing Agency Audience copilot
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The client

A global agency seeking to improve media planning by unifying dynamic data sources and delivering scalable, customized insights across channels.

The challenge

Fragmented data and rigid planning tools limited agility and precision. The agency needed a flexible, data-driven platform to empower planners with faster, more accurate decision-making.

Outcome

Tesela enabled the creation of a custom platform that integrated geospatial intelligence with dynamic consumption data.
The tool empowered planners to transform data into decisions—prioritizing high-impact areas with agility and confidence.

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Postal codes identified with the highest density of points of sale for selected clients.

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Retail locations mapped

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One unified planning platform adopted across all teams.

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Tesela’s flexible architecture enabled the creation of a customized planning environment and seamless data integration.

Geospatial intelligence acted as the connective layer, allowing planners to unify diverse sources into precise audience segments and activation clusters. This enabled more effective omnichannel planning, helping teams target the right audiences across multiple touchpoints with greater precision and impact.

The personalized platform enhanced strategic planning, accelerated workflows, and became the core planning tool adopted across all teams.

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Watch the Full Story

Precision planning in motion 02:00 min

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

​“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

Platform

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