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CASE STUDY

Precision Out-of-Home planning Powered by Tesela

A leading agency leverage Tesela’s OOH Metrics to identify top-performing locations and maximizing coverage and reach.

Marketing Agency Ooh metrics
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The client

A top-tier media agency aiming to unify Out-of-home planning in a single platform, enhanced with real-time predictive analytics.

The challenge

The lack of trustworthy planning and measurement tools in OOH limited media teams’ ability to evaluate locations, forecast outcomes, and justify investments.

Outcome

A custom-integrated tool that gave planners a fast, precise way to build OOH circuits.
With OOH Metrics, they could select top locations based on predicted impact, reach, and frequency—all in one place.

1.6k

OOH custom locations integrated and now unified with DOOH screens in Tesela.

+3k

Spatial attributes used to build an affinity index, helping planners prioritize relevance across OOH locations.

+150

Platform users across LATAM markets —Mexico, Colombia, Chile, and Peru.

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To optimize OOH planning and boost performance, the agency leverage Tesela to design smarter circuits based on strategic value.

By integrating its inventory with digital screens and activating OOH Metrics, Tesela’s predictive engine—which factors in mobility patterns, local events, and weather—planners could evaluate each location by expected reach, impact, and frequency—all within the platform.

This enabled sharper targeting, reduced low-impact placements, and measurable outcomes driven by geospatial intelligence.

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Watch the Full Story

Precision Out-of-Home planning 03:00 min

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

​“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

Platform

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