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Innovation on the Shelf Powered by Tesela

A food brand used Tesela’s geospatial intelligence to boost visibility, optimize point-of-sale activation, and target high-affinity zones for its Product of the Year.

Brands Ai copilot Marketing

The client

A renowned Spanish food brand, with a strong national presence and a reputation for innovation in consumer products.

The challenge

Ahead of the Product of the Year campaign, The brand needed to increase visibility, identify high-potential areas, and optimize in-store activation to ensure maximum impact at the point of sale.

Outcome

Using Tesela’s geospatial AI, the brand targeted high-affinity zones, aligned retail efforts with real consumer movement, and strengthened its market presence—contributing to the success of its award-winning product.

1.6k

Postal codes identified with the highest density of points of sale for selected clients.

+3k

Retail locations mapped

804k

Target shopper profiles identified based on AI-powered affinity indexing.

A renowned Spanish food brand leveraged Tesela’s geospatial intelligence to boost visibility and strengthen market presence for its Product of the Year campaign.

Faced with the challenge of identifying high-potential zones and maximizing in-store impact, the brand used Tesela to target high-affinity areas and align efforts with real consumer movement.

Tesela mapped over 3,000 retail locations, analyzed more than 1,600 points of sale, and enabled the brand to reach an estimated 804,000 target shoppers weekly—contributing to the product’s commercial success.

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

Platform

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