CASE STUDY

A strategic move toward sustainable growth Powered by Tesela

A major energy provider trusted Tesela to optimize campaign efficiency by identifying priority zones, aligning planning with business KPIs, and uncovering new opportunities through geospatial and proprietary data integration.

Services B2b Geospatial ai
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The client

A leading energy provider serving residential and business markets, with a strong focus on data-driven decisions to boost efficiency and drive sustainable growth through technology and location intelligence.

The challenge

To innovate its B2B activation model, the company aimed to increase efficiency by focusing on high-value areas—those with strong expansion potential and alignment with internal KPIs and media performance.

Outcome

Leveraging Tesela’s geospatial intelligence, the team integrated business, media, and spatial data to uncover untapped territories, optimize campaign deployment, and align outreach with both business relevance and growth potential.

+1k

Spatial attributes integrated, including proprietary business indicators.

+30k

Business locations mapped across key target sectors.

20%

Reduction in scatter by focusing only on top-performing areas.

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To improve B2B activation efficiency, the team used Tesela to focus efforts on zones with the highest strategic value.

By combining internal business data with media metrics and spatial signals, Tesela’s intuitive platform made it easy to identify high-potential territories, align campaigns with business KPIs, and uncover real expansion opportunities. It also helped avoid low-impact areas, reducing dispersion and optimizing resources.

This shift enabled more targeted, data-informed planning—driving commercial relevance and supporting sustainable growth.

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A strategic move toward sustainable growth

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

​“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

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