CASE STUDY

A presidential election victory Powered by Tesela

A political campaign used Tesela’s geospatial platform to segment voters, tailor messaging, and activate key territories during a presidential election—leading to a historic win at the polls.

Politics Consultancy Electoral data

The client

A renowned political consultant leveraged Tesela to support the electoral strategy of a national party running in a presidential election—aiming to align proposals with the real concerns and priorities of the population.

The challenge

Traditional segmentation methods were too generic to capture the diversity of voter behavior and sentiment. The campaign needed a data-driven approach to localize messaging and engage the right audiences in the right places.

Outcome

By combining demographic, social, and electoral data, Tesela enabled the creation of personalized voter clusters and affinity zones for each proposal.  These insights guided a hyper-targeted communication strategy and localized activation throughout the campaign.

+400

Discovery insights automated reports generated.

57

Active users managing the platform during electoral campaign.

9.5%

Vote uplift in activated areas vs. national average

Tesela’s geospatial intelligence combined demographic, social and electoral data to generate customized voter clusters.

From the top-ranked territories, hyper-localized activation zones were selected using geohash-level precision, enabling programmatic media efforts to focus on areas with the highest voter concentration.

This level of granularity optimized impact and message relevance—guiding campaign efforts where alignment with the party’s proposals was strongest and electoral potential highest.

The result: a decisive presidential victory.

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

Platform

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