Case Study

Retail media planning Powered by Tesela

A leading brand used Tesela’s geospatial platform to unify retail media planning across physical and digital touchpoints—activating the right message in the right place, at the right time.

Brands Marketing Retail Retail mobility

The client

A consumer goods brand looking to optimize its retail media strategy by activating omnichannel campaigns in high-impact store locations.

The challenge

Retail media activations were fragmented between online and offline environments, with limited geographic insight. The brand needed a unified solution to identify which stores and areas to prioritize for media activation.

Outcome

Tesela and Retail Mobility helped identify the stores and zones with the highest product affinity within catchment areas.  These insights enabled a geo-based omnichannel activation—aligning investment and messaging across digital and physical channels.

+250

Postal codes identified with the highest density of points of sale for selected clients.

+45%

Higher product affinity in selected zones vs. national average

3x

Improvement in targeting efficiency.

A renowned Spanish food brand leveraged Tesela’s geospatial intelligence to boost visibility and strengthen market presence for its Product of the Year campaign.

Faced with the challenge of identifying high-potential zones and maximizing in-store impact, the brand used Tesela to target high-affinity areas and align efforts with real consumer movement.

Tesela mapped over 3,000 retail locations, analyzed more than 1,600 points of sale, and enabled the brand to reach an estimated 804,000 target shoppers weekly—contributing to the product’s commercial success.

“We are thrilled to collaborate with Tesela.io and bring a new layer of intelligence to our clients’ strategies. Tesela’s tools enhance our ability to deliver efficient, high-impact media solutions informed by real-world movement and location data.”

Julian Garritz, General Manager

Garritz

“We are excited to partner with Tesela.io to bring next-generation geospatial intelligence tools to our clients in Africa. This collaboration will allow us to deliver deeper insights and more effective strategies for our clients,”

Andrew Gillett, Commercial Director

AMA Digital Media

Platform

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